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资生堂（Shiseido ），是日本著名的化妆品品牌。取名源自中文《易经》中的“至哉坤元，万物资生”，资生堂的涵义为孕育新生命，创造新价值。“至哉坤元，万物资生”意为“赞美大地的美德，她哺育了新的生命，创造了新的价值。
1、”这一名称正是资生堂公司形象的反映，是将东方的美学及意识与西方的技术及商业实践相结合的先，将先进技术与传统理念相结合，用西方文化诠释含蓄的东方文化。
2、资生堂是株式会社资生堂（Shiseido Company, Limited）旗下品牌，总部在东京都中央区银座7丁目5番5号(104-0061)，于1872年创立，注册资金645亿日元。
3、总经理兼董事长末川久幸，销售额6,442亿日元（2010年3月截止），集团员工人数约29000名（截止至2010年3月）。
2、2016.1.3『天声人語』・为车站跑步而沸腾
VOX POPULI: Ekidens explain why the Japanese go the distance in running
January 04, 2016
Vox Populi, Vox Dei is a daily column that runs on Page 1 of The Asahi Shimbun.
Despite being terrible at running, either short or long distances, I like watching the famed ekiden races that are held at this time of the year.
The sight of people running single-mindedly in pursuit of victory moves me deeply.
My eyes were glued to the TV as I watched the New Year Ekiden on Jan. 1, a national championship contested between corporate running teams at a course in Gunma Prefecture, and the Hakone Ekiden, a two-day university race between Tokyo and Hakone, a renowned hot spring resort. In these races, the competitors run under huge pressure with clenched teeth to pass on a sash.
Ekiden is a kind of long-distance relay race that was born and developed in Japan.
It is the secret behind Japanese athletes’ strong performances in long-distant running, according to Adharanand Finn, a reporter for the Guardian newspaper who spent half a year in Kyoto to find out the secrets of their success.
Finn, 41, visited university and corporate running teams and actually ran along the shores of Lake Biwako himself. He also met “dai ajari,” the highest master in esoteric Buddhism, in Mount Hiei to ask him about how he completed the Sennichi Kaihogyo, a 1,000-day quest for enlightenment that involves extremely tough physical challenges including running marathon distances around the mountain for days on end.
Finn became interested in this epic trek when someone in Britain told him that it feels like running marathons and cross-country races for 1,000 days.
The writer documented his experiences and findings in Japan in a book, “The Way of the Runner,” which was published last autumn.
Most Japanese runners he talked with lamented the fact that their legs are shorter and they are smaller in stature than African athletes. But small and slender bodies should work in runners' favor.
Finn also lived in Kenya for six months to discover what makes its people the fastest on Earth. He thinks the reason Japanese runners fall short of their Kenyan counterparts is not to do with height, but in the way they train.
Kenyans don’t run much on hard road surfaces and as a result have fewer physical problems than Japanese runners, who generally run long distances on asphalt starting in their teenage years, causing damage.
Even so, Japan’s long-distance runners are very lucky, Finn contends. Elite runners in this country are as popular as actors, and those who stand out in ekidens can land jobs at prestigious companies. Japan is a “heaven” for long-distance runners, he argues. Whether this is a heaven or not, it is true that there aren’t many other countries that put on so many marathon events for its citizens.
I have many colleagues of middle or advanced age who say they have woken up to the joys of running.
If a sports version of the World Heritage site list existed, ekiden would definitely be placed there under Japan’s entries, right after sumo.
--The Asahi Shimbun, Jan. 3
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Vox Populi, Vox Dei is a popular daily column that takes up a wide range of topics, including culture, arts and social trends and developments. Written by veteran Asahi Shimbun writers, the column provides useful perspectives on and insights into contemporary Japan and its culture.
Vox Populi, Vox Dei is a daily column that runs on Page 1 of The Asahi Shimbun.
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